The theme installer
Cheap, fast, generic. The store looks like every other Shopify site and breaks under the first round of real customisation. Fine for $0–$200k brands. Not for yours.
Boutique Shopify Studio
LondonNew York
Shopify, built properly — for premium D2C brands in the US and UK.
01The market gap
Why a fourth option exists
A premium D2C founder usually has three options. None of them are built for the work that matters.
The design-only studio
Beautiful Figma boards, weak execution. Hands the build off to a dev shop that flattens the design, ignores SEO, and ships tracking that misfires for a year before anyone notices.
The growth agency
Bolts SEO and paid media onto an unfit site. The engine has more horsepower than the chassis can carry. Spend goes up, conversion stays flat, and nobody owns the website.
Treff Works is the fourth option. One senior operator running design taste, Shopify build quality, organic search, performance, and ad-readiness as a single integrated engagement. No handoff. No bolt-on. No junior team behind a senior pitch.
02What's on the table
Services
Four disciplines, run as one engagement.
— S/01
Shopify development
Custom themes, Liquid architecture, app rationalisation, backend logic, and the unglamorous structural work that makes a store easy to manage and easy to buy from.
Detail →
— S/02
Ecommerce SEO
Technical SEO, site architecture, collection and product page optimisation, internal linking, content strategy. Built for organic visibility that isn't dependent on paid media.
Detail →
— S/03
Performance & Core Web Vitals
Speed, render-blocking script audits, app bloat, image and asset hygiene. The goal isn't a Lighthouse trophy — it's a faster, more trustworthy buying experience.
Detail →
— S/04
Conversion & ad-readiness
Landing page structure, conversion paths, GA4 and tracking integrity, Klaviyo flows, and ad-to-page coherence — so paid traffic lands somewhere built to receive it.
Detail →
03Process
How the work runs
Four stages. No black box.
Every engagement begins with a two-week audit. From there, scope is defined, agreed, and delivered against a fixed plan. Retainers come after the first project, never before.
Stage 01
Audit
Two weeks. Technical, SEO, performance, CRO, tracking. Documented in a single brief with prioritised actions, costed.
Stage 02
Plan
Scope, sequence, and budget agreed against the audit's findings. No retainer creep, no surprise change orders.
Stage 03
Build
Development, SEO implementation, performance work, and tracking — delivered against the plan and reviewed weekly.
Stage 04
Refine
Post-launch optimisation, search positioning, and conversion work. Either a defined second phase or an ongoing fractional retainer.
04Fit
Who it's for
Built for some brands. Wrong for others. Said plainly.
— Best fit
- Premium D2C, $750k–$7m / £500k–£5m revenue
- Fashion, accessories, interiors, gifting, beauty, wellness, craft
- On Shopify, or migrating from Squarespace / WooCommerce / Wix
- Running at least one paid channel; weak organic share
- Founder, ecommerce lead, or marketing director as buyer
— Not built for
- Stores under $200k annual revenue
- Marketplace-first sellers and dropshippers
- Enterprise Shopify Plus with internal dev teams
- B2B SaaS, lead-gen-only websites
- Brands that need ten suppliers and a procurement process
05Operator
Who runs the work
Operator-led only lands if the operator is visible.
A good ecommerce site should never make you choose between beauty and performance. Most do. That's the gap this studio is built for.
Treff Works is shaped by hands-on D2C experience, not agency theory. Years inside a London luxury goods brand sold through Paul Smith and selected premium retailers — and a multi-year run as fractional digital director for a luxury Shopify brand — keep the work close to the realities of running an ecommerce business.
Product, margin, stock, creative direction, paid traffic, SEO, conversion, customer trust, and the constant pressure for a website to look good while doing its job. That's the brief every premium D2C founder is actually working against. The work here answers it directly.
Entry engagement
The Treff Works Shopify Audit.
A two-week, fixed-scope diagnostic of your Shopify store. Technical, SEO, performance, conversion, and tracking — documented in a single brief with prioritised, costed actions.
Request the audit →- Technical SEO & site architectureIncluded
- Core Web Vitals & performanceIncluded
- Theme & Liquid reviewIncluded
- Conversion path & CRO findingsIncluded
- GA4 / Klaviyo / Ads tracking integrityIncluded
- Prioritised, costed action planDelivered
£1,200 / $1,500
Credited against project fee
06Questions
FAQ
Six honest answers.
Yes. The studio is London-based and works with brands across the US and UK. Most discovery calls and weekly check-ins happen between 9am ET and 5pm BT, which covers both working days without anyone setting an alarm.
Best fit is premium D2C brands roughly £500k–£5m or $750k–$7m in annual revenue, on Shopify or migrating to Shopify, with brand-led marketing and at least one paid acquisition channel already running. Smaller brands are better served by themes and a freelancer; larger brands by a dedicated Plus agency.
Yes, for development, SEO, performance, and CRO work. Treff Works is not built for enterprise Plus stacks that need a dedicated in-house dev team or a 20-person account structure — that work is better served by larger Plus agencies.
Both, but in that order. Most engagements start with a fixed-scope Shopify Audit, followed by a defined project. Ongoing fractional retainers are available once the working pattern is established — never as the entry point.
Yes. Migrations include content and product transfer, URL mapping, 301 redirects, schema rebuild, and SEO preservation. The aim is no loss of organic traffic through the move — and ideally a lift within the first quarter.
A focused redesign or replatform runs four to eight weeks. Larger builds with custom functionality run eight to twelve. The Audit phase is two weeks and is credited against project fee if the engagement proceeds.
Start the conversation
Tell me about the brand.
Three fields. The discovery call qualifies budget and timing. No pitch deck, no form-fill funnel.